
ABOUT US
Company
New Capital is a fiduciary to our clients. We focus on our clients' lives and goals and provide great value to them. We employ highly productive and trustworthy personnel and leverage information technology. We enjoy extremely high prospect conversion rates, client retention rates, and client satisfaction ratings.
History
New Capital Management was founded in 2004 by Leonard M. Golub. As part of the rapidly growing independent fiduciary sector of the financial advisory business, New Capital has grown from one to five people, and from $50 million to approximately $440 million in assets under management, serving approximately 110 client households.
People
Our service to you is built upon our service to our families, to our communities, to ourselves, and to each other. These are the right and strongest foundations, because they are built on people. We invite you to get to know us not only as advisors, but also as people.
President
Vice President
Director of Marketing & Communications
Adminsitrative Coordinator
Paraplanner
Legal
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We believe that regulation of the securities industry is vital to preserving investor confidence, and we take very seriously our responsibility to comply with all federal and state regulations.
New Capital’s primary regulator is the United States Securities & Exchange Commission (SEC), and the main law that governs our firm is the Investment Advisors Act of 1940. Under this law, we are required to file and maintain publicly available information with the SEC and to serve as a fiduciary to our clients, acting with undivided loyalty. At the SEC’s website, you can find information on New Capital Management LP, listed as SEC registrant #131658. The primary regulatory document for client reference is Form ADV Part II, which we are required to provide to all clients annually.
Another key requirement for registered investment advisors is to maintain a comprehensive set of operating policies and procedures. New Capital’s manual is updated annually, and all employees attend regular meetings to review it in detail.
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As of June 30, 2020, the Securities and Exchange Commission (SEC) requires all investment advisers and broker-dealers to provide Form CRS, a "relationship summary" written in plain language. This form is designed to enhance investor protections by outlining key information about our services, fees, and potential conflicts of interest.
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Hiring a financial advisor—whether an independent advisor, stockbroker, trust company, or wealth manager—is an important decision. Because of the significance of this relationship, New Capital serves its clients under the fiduciary standard, the highest level of care in the financial services industry. This standard is defined by three key principles:
Putting the client’s interests first
Managing the client’s affairs prudently
Eliminating or disclosing any conflicts of interest
Investors are increasingly recognizing the importance of the fiduciary standard. New Capital has embraced this standard from the start—and always will.
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New Capital Management operates under a Code of Ethics that all personnel must sign, keep at their desk, and follow. Each year, the code is read in full and updated as needed.
In addition, professional certifications and associations—such as the CFA Institute—have their own Code of Ethics and Standards of Professional Conduct, which apply to their members. As a result, some New Capital personnel may follow multiple codes.
We believe a Code of Ethics is more than a document—it is an active guide for consistent conduct and a commitment to always put our clients’ interests first.
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The Securities & Exchange Commission (SEC) requires that we provide our clients and prospective clients with a Privacy Policy regarding their confidential information and data. New Capital does not divulge anyone’s information under any circumstances unless required by a court of law or by our regulators. Even then, we make every effort to protect our clients’ privacy wherever and whenever possible.
New Capital does not share our client roster with anyone, and we do not disclose that anyone has met with us. Our internal standards for confidentiality are as strict as those of an attorney, physician, or therapist.
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As a financial advisory firm, we understand that we are not only responsible for protecting client data, but also for helping clients protect their own. We take both responsibilities seriously and approach them with great care.
We safeguard client data through strict internal security policies and by partnering with trusted third-party IT providers who follow industry best practices.
We also support clients as technology mentors, assisting with password management, security updates, software maintenance, and more. We frequently help clients who have experienced credit card fraud, email hacking, or password theft, guiding them through steps to restore and protect their information.
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Chartered Financial Analyst (CFA)
The CFA certification is a globally recognized designation in investment management and financial analysis. It demonstrates expertise in stocks, bonds, real estate, derivatives, and portfolio management. Awarded by the CFA Institute, it requires passing a rigorous three-level exam, meeting experience requirements, and upholding ethical standards.
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Certified Financial Planner (CFP)
The CFP certification represents excellence in comprehensive financial planning, including retirement, tax, estate, and insurance planning. Issued by the CFP Board, it requires extensive education, industry experience, and adherence to a strict code of ethics. CFP professionals help clients develop personalized financial strategies for long-term success.
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Financial Therapy Association (FTA)
The FTA integrates financial planning with psychology and behavioral finance to address the emotional aspects of money management. FTA professionals help individuals and families improve their financial well-being through research-driven approaches that combine financial literacy and emotional health.
